Inside the Tornado

Inside the Tornado

by Geoffrey A. Moore

Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.

1995 244 pages HarperCollins 2 curators

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