Monetizing Innovation
"Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation-- measured in dollars and cents-- is a very hard target to hit.€ Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets-- or fail entirely. Many companies h
