The Curse of the Mogul

The Curse of the Mogul

by Jonathan A. Knee

If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers? We live in the age of Big Media, with the celebrity moguls at the helms of the media conglomerates telling us that "content is king" and "growth is good." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver the kind of returns you'd get from closing your eyes and throwing a dart? In The Curse of the Mogul, Jonathan A. Knee, Br

2009 304 pages Penguin USA, Inc. 1 curator

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