Nir Eyal

@nir-eyal

Nir Eyal is an author, consultant, and lecturer known for his work on the intersection of psychology, technology, and business. He is the author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life." His book recommendations suggest an interest in understanding addiction, societal influences, and human behavior.